Marketing & Advertising

Server infrastructure for Email Marketing

Sized from the workload rather than sold as a plan name: what Email Marketing actually run, what that needs, and which tier it belongs on.

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Recommended builds by size

Three sizes of operation, each sized from an assumed traffic figure.

Small

1–10 people · ~5,000 visits a month

VPS

Single Core
16 GB RAM
100 GB storage

A single site or team, with traffic that arrives in a predictable working-hours pattern.

Medium

11–50 people · ~50,000 visits a month

VDS

4 Cores
48 GB RAM
250 GB storage

A growing business running several systems, where an outage now costs real money.

Large

51+ people · ~500,000 visits a month

Dedicated Server

20 Cores
196 GB RAM
900 GB storage

Multiple sites or a busy platform, with traffic that spikes and an obligation to stay up.

Which tiers suit Email Marketing

Infrastructure	Verdict	Why
Shared Hosting Managed space on a shared server	Not this one	Shared hosting cannot run background workers, queues or long-lived processes, which a SaaS application depends on.
VPS Flexible virtual infrastructure with full root access	Recommended	The natural home for an early-stage product: root access, your own runtime, and the ability to resize as you grow.
VDS Virtual server with resources pinned to you alone	Recommended	Pinned resources give you the predictable latency your customers will hold you to in an SLA.
Dedicated Server An entire physical server, configured to your specification	Recommended	Right once the database and the application tier are competing for the same memory on a single virtual instance.
Bare Metal Physical compute for sustained, demanding workloads	Workable	For platforms running their own virtualization, or holding a large working set entirely in memory.

Email Marketing workloads you can host

A send is a burst: a million messages queued at once, then a wave of opens and clicks a few minutes later.

List management
Campaign sending queue
Bounce & complaint handling
Open & click tracking
Template rendering

Email Marketing hosting by city

Each page names the closest of our 24 data centres and how far away it actually is.

Related industries

Email Marketing hosting — FAQs

What server specification do Email Marketing usually need?

It depends on volume more than on the industry. A medium-sized operation working from about 50,000 visits a month lands around 4 cores, 48 GB of memory and 250 GB of storage.

How were these figures worked out?

From an assumed traffic level, the number of requests each page makes, and how much data the application keeps warm — then rounded up to a build we actually sell. They are assumptions stated out loud rather than measurements of your business.

Can we change size later?

Yes. Memory, cores and disk can all be raised on the same server, usually within the hour, with no rebuild and no new IP address.