Marketing & Advertising

Server infrastructure for Ad Tech

Sized from the workload rather than sold as a plan name: what Ad Tech actually run, what that needs, and which tier it belongs on.

Choose your city →

Recommended builds by size

Three sizes of operation, each sized from an assumed traffic figure.

Small

1–10 people · ~5,000 visits a month

VPS

Single Core
6 GB RAM
900 GB storage

A single site or team, with traffic that arrives in a predictable working-hours pattern.

Medium

11–50 people · ~50,000 visits a month

VPS

2 Cores
10 GB RAM
3000 GB storage

A growing business running several systems, where an outage now costs real money.

Large

51+ people · ~500,000 visits a month

VDS

16 Cores
64 GB RAM
4000 GB storage

Multiple sites or a busy platform, with traffic that spikes and an obligation to stay up.

Which tiers suit Ad Tech

Infrastructure	Verdict	Why
Shared Hosting Managed space on a shared server	Not this one	Persistent connections and custom ports are exactly what a shared platform does not permit.
VPS Flexible virtual infrastructure with full root access	Workable	Enough for a small server or a test instance, though a noisy neighbour shows up immediately as jitter.
VDS Virtual server with resources pinned to you alone	Recommended	Pinned cores are what keep tick rate and call quality steady; on a contended instance they are not.
Dedicated Server An entire physical server, configured to your specification	Recommended	Single-tenant hardware removes the last source of variance, which is what these workloads are judged on.
Bare Metal Physical compute for sustained, demanding workloads	Workable	For operators running many instances at once on hardware they control.

Ad Tech workloads you can host

Real-time bidding answers in tens of milliseconds or loses the auction, and the log volume is immense.

Bid request handling
Audience segmentation
Impression logging
Frequency capping
Reporting pipeline

Ad Tech hosting by city

Each page names the closest of our 24 data centres and how far away it actually is.

Related industries

Ad Tech hosting — FAQs

What server specification do Ad Tech usually need?

It depends on volume more than on the industry. A medium-sized operation working from about 50,000 visits a month lands around 2 cores, 10 GB of memory and 3000 GB of storage.

How were these figures worked out?

From an assumed traffic level, the number of requests each page makes, and how much data the application keeps warm — then rounded up to a build we actually sell. They are assumptions stated out loud rather than measurements of your business.

Can we change size later?

Yes. Memory, cores and disk can all be raised on the same server, usually within the hour, with no rebuild and no new IP address.