Horley, United Kingdom
Server infrastructure for Ad Tech in Horley
Infrastructure for Ad Tech is a question of matching the machine to the application, then putting it near the people using it. For a small Ad Tech business in Horley that is about Single Core, 6 GB of memory and 900 GB of storage on VPS.
- ✓ 5 infrastructure tiers
- ✓ Sized for your workload, not a plan name
- ✓ Same price in all 24 locations
Estimated from fibre distance, not measured from Horley. Your real figure depends on your connection and route, and lands inside this range.
Choose the infrastructure for your workload
Three sizes of business, each sized from an assumed traffic figure rather than a measured one. If you know your own numbers, tell us and the estimate changes with them.
Small Ad Tech Most likely here
1–10 people · ~5,000 visits a month
$186.50 USD USD
per month · VPS
- Single Core
- 6 GB RAM
- 900 GB storage
About 6.2 requests a second at peak, holding roughly 2.1 GB of working data.
Configure this build →Medium Ad Tech
11–50 people · ~50,000 visits a month
$515.90 USD USD
per month · VPS
- 2 Cores
- 10 GB RAM
- 3000 GB storage
- Managed
About 61.7 requests a second at peak, holding roughly 6 GB of working data.
Configure this build →Large Ad Tech
51+ people · ~500,000 visits a month
$1,276.15 USD USD
per month · VDS
- 16 Cores
- 64 GB RAM
- 4000 GB storage
- Managed
About 617.3 requests a second at peak, holding roughly 24 GB of working data.
Configure this build →These figures are assumptions stated out loud, not predictions about your business. Memory, cores and disk can all be raised on the same server later, usually within the hour, with no rebuild and no new IP address — so starting one size below the estimate is normally the cheaper mistake.
Why Ad Tech size up this way
Working from about 5,000 visits a month and roughly 133,333 requests a day, storage grows by roughly 70 GB a month at this size, which usually decides the build before CPU does.
- 6.2 req/sec at peak
- 2.1 GB working set
- 70 GB/month growth
- Linux
Which tiers suit Ad Tech
Including the ones that do not, and why — that is usually the more useful half.
| Infrastructure | Verdict | Why |
|---|---|---|
| Shared Hosting Managed space on a shared server | Not this one | Persistent connections and custom ports are exactly what a shared platform does not permit. |
| VPS Flexible virtual infrastructure with full root access | Workable | Enough for a small server or a test instance, though a noisy neighbour shows up immediately as jitter. |
| VDS Virtual server with resources pinned to you alone | Recommended | Pinned cores are what keep tick rate and call quality steady; on a contended instance they are not. |
| Dedicated Server An entire physical server, configured to your specification | Recommended | Single-tenant hardware removes the last source of variance, which is what these workloads are judged on. |
| Bare Metal Physical compute for sustained, demanding workloads | Workable | For operators running many instances at once on hardware they control. |
Ad Tech workloads you can host
Real-time bidding answers in tens of milliseconds or loses the auction, and the log volume is immense.
- Bid request handling
- Audience segmentation
- Impression logging
- Frequency capping
- Reporting pipeline
Where your server runs
All 24 locations cost the same, so pick whichever sits closest to the people who will actually use the server.
Horley has a data centre of its own. Every marker costs the same per month.
Show all 24 locations and distances from Horley ▾
| Location | Distance | Est. round trip |
|---|---|---|
| Europe, Middle East & Africa · 8 locations | ||
| London, United Kingdom | Same city | 1–2 ms |
| Amsterdam, The Netherlands | 232 miles | 6–11 ms |
| Frankfurt, Germany | 394 miles | 10–19 ms |
| Milan, Italy | 582 miles | 14–28 ms |
| Madrid, Spain | 762 miles | 18–37 ms |
| Stockholm, Sweden | 907 miles | 22–44 ms |
| Bucharest, Romania | 1,296 miles | 31–63 ms |
| Tel Aviv, Israel | 2,202 miles | 53–106 ms |
| Americas · 9 locations | ||
| New York, United States | 3,467 miles | 84–167 ms |
| Toronto, Canada | 3,558 miles | 86–172 ms |
| Chicago, United States | 3,957 miles | 96–191 ms |
| Atlanta, United States | 4,213 miles | 102–203 ms |
| Miami, United States | 4,431 miles | 107–214 ms |
| Dallas, United States | 4,757 miles | 115–230 ms |
| Seattle, United States | 4,802 miles | 116–232 ms |
| Santa Clara, United States | 5,380 miles | 130–260 ms |
| Los Angeles, United States | 5,455 miles | 132–263 ms |
| Asia-Pacific · 7 locations | ||
| Delhi NCR, India | 4,187 miles | 101–202 ms |
| Mumbai, India | 4,470 miles | 108–216 ms |
| Kolkata, India | 4,954 miles | 120–239 ms |
| Tokyo, Japan | 5,960 miles | 144–288 ms |
| Hong Kong, China | 5,993 miles | 145–289 ms |
| Singapore | 6,747 miles | 163–326 ms |
| Sydney, Australia | 10,572 miles | 255–510 ms |
Distances are from Horley. Round trips are estimated from fibre distance, not measured — the figure your users see depends on where they are.
Ad Tech in Horley
The closest of our 24 data centres to Horley is London, about 23 miles away. The price is the same in all 24 locations, so distance is the only variable worth optimising.
Horley has a population of about 21,232, which is why the small build above is the one most likely to fit a Ad Tech business here — though the other two are a click away if it does not. Local time is Europe/London, so routine maintenance and backups are scheduled against your overnight rather than ours.
Data stays in the jurisdiction you choose, which matters if you are working to the UK GDPR and the Data Protection Act 2018. Pricing is quoted in GBP, and the figure is the same wherever the machine physically sits.
Network reach from Horley
Estimated from fibre distance rather than measured, and stated as a range. Your own access network decides the rest.
| Data centre | Distance from Horley | Estimated round trip |
|---|---|---|
| Londonemea | In your metro | 1–2 ms |
| Amsterdamemea | 232 miles | 6–11 ms |
| Frankfurtemea | 394 miles | 10–19 ms |
Horley sits in England, and every one of our 24 locations costs the same — so the only thing worth optimising is which of them your users are closest to. At the small size assumed above, that is roughly 133,333 requests a day crossing that link.
Ad Tech hosting in Horley — FAQs
What size server does a Ad Tech business in Horley, England need?
Where would the server for my Horley, England business actually run?
Is a VPS enough for Ad Tech, or do we need a dedicated server?
Can you host bid request handling for us?
Can we start smaller and grow?
Other industries in Horley
Same city, different workload.
Ad Tech hosting nearby
The same workload, in the nearest cities.