Fleet, United Kingdom
Server infrastructure for Ad Tech in Fleet
Sizing infrastructure for Ad Tech starts with the workload, then works back to cores, memory and disk. For a medium Ad Tech business in Fleet that is about 2 Cores, 10 GB of memory and 3000 GB of storage on VPS.
- ✓ 5 infrastructure tiers
- ✓ Sized for your workload, not a plan name
- ✓ Same price in all 24 locations
Estimated from fibre distance, not measured from Fleet. Your real figure depends on your connection and route, and lands inside this range.
Choose the infrastructure for your workload
Three sizes of business, each sized from an assumed traffic figure rather than a measured one. If you know your own numbers, tell us and the estimate changes with them.
Small Ad Tech
1–10 people · ~5,000 visits a month
$186.50 USD USD
per month · VPS
- Single Core
- 6 GB RAM
- 900 GB storage
About 6.2 requests a second at peak, holding roughly 2.1 GB of working data.
Configure this build →Medium Ad Tech Most likely here
11–50 people · ~50,000 visits a month
$515.90 USD USD
per month · VPS
- 2 Cores
- 10 GB RAM
- 3000 GB storage
- Managed
About 61.7 requests a second at peak, holding roughly 6 GB of working data.
Configure this build →Large Ad Tech
51+ people · ~500,000 visits a month
$1,276.15 USD USD
per month · VDS
- 16 Cores
- 64 GB RAM
- 4000 GB storage
- Managed
About 617.3 requests a second at peak, holding roughly 24 GB of working data.
Configure this build →These figures are assumptions stated out loud, not predictions about your business. Memory, cores and disk can all be raised on the same server later, usually within the hour, with no rebuild and no new IP address — so starting one size below the estimate is normally the cheaper mistake.
Why Ad Tech size up this way
Working from about 50,000 visits a month and roughly 1,333,333 requests a day, storage grows by roughly 200 GB a month at this size, which usually decides the build before CPU does.
- 61.7 req/sec at peak
- 6 GB working set
- 200 GB/month growth
- Linux
Which tiers suit Ad Tech
Including the ones that do not, and why — that is usually the more useful half.
| Infrastructure | Verdict | Why |
|---|---|---|
| Shared Hosting Managed space on a shared server | Not this one | Persistent connections and custom ports are exactly what a shared platform does not permit. |
| VPS Flexible virtual infrastructure with full root access | Workable | Enough for a small server or a test instance, though a noisy neighbour shows up immediately as jitter. |
| VDS Virtual server with resources pinned to you alone | Recommended | Pinned cores are what keep tick rate and call quality steady; on a contended instance they are not. |
| Dedicated Server An entire physical server, configured to your specification | Recommended | Single-tenant hardware removes the last source of variance, which is what these workloads are judged on. |
| Bare Metal Physical compute for sustained, demanding workloads | Workable | For operators running many instances at once on hardware they control. |
Ad Tech workloads you can host
Real-time bidding answers in tens of milliseconds or loses the auction, and the log volume is immense.
- Bid request handling
- Audience segmentation
- Impression logging
- Frequency capping
- Reporting pipeline
Where your server runs
All 24 locations cost the same, so pick whichever sits closest to the people who will actually use the server.
Fleet is closest to London. Every marker costs the same per month.
Show all 24 locations and distances from Fleet ▾
| Location | Distance | Est. round trip |
|---|---|---|
| Europe, Middle East & Africa · 8 locations | ||
| London, United Kingdom | 34 miles | 1–2 ms |
| Amsterdam, The Netherlands | 256 miles | 6–12 ms |
| Frankfurt, Germany | 424 miles | 10–20 ms |
| Milan, Italy | 610 miles | 15–29 ms |
| Madrid, Spain | 763 miles | 18–37 ms |
| Stockholm, Sweden | 923 miles | 22–45 ms |
| Bucharest, Romania | 1,326 miles | 32–64 ms |
| Tel Aviv, Israel | 2,232 miles | 54–108 ms |
| Americas · 9 locations | ||
| New York, United States | 3,437 miles | 83–166 ms |
| Toronto, Canada | 3,528 miles | 85–170 ms |
| Chicago, United States | 3,928 miles | 95–190 ms |
| Atlanta, United States | 4,183 miles | 101–202 ms |
| Miami, United States | 4,401 miles | 106–212 ms |
| Dallas, United States | 4,728 miles | 114–228 ms |
| Seattle, United States | 4,778 miles | 115–231 ms |
| Santa Clara, United States | 5,355 miles | 129–259 ms |
| Los Angeles, United States | 5,428 miles | 131–262 ms |
| Asia-Pacific · 7 locations | ||
| Delhi NCR, India | 4,214 miles | 102–203 ms |
| Mumbai, India | 4,499 miles | 109–217 ms |
| Kolkata, India | 4,981 miles | 120–240 ms |
| Tokyo, Japan | 5,968 miles | 144–288 ms |
| Hong Kong, China | 6,013 miles | 145–290 ms |
| Singapore | 6,774 miles | 164–327 ms |
| Sydney, Australia | 10,594 miles | 256–511 ms |
Distances are from Fleet. Round trips are estimated from fibre distance, not measured — the figure your users see depends on where they are.
Ad Tech in Fleet
The closest of our 24 data centres to Fleet is London, about 34 miles away. Round-trip time is set by physical distance more than by anything else, so the nearest site is usually the right one.
Fleet has a population of about 38,726, which is why the medium build above is the one most likely to fit a Ad Tech business here — though the other two are a click away if it does not. Local time is Europe/London, so routine maintenance and backups are scheduled against your overnight rather than ours.
Data stays in the jurisdiction you choose, which matters if you are working to the UK GDPR and the Data Protection Act 2018. Pricing is quoted in GBP, and the figure is the same wherever the machine physically sits.
Network reach from Fleet
Estimated from fibre distance rather than measured, and stated as a range. Your own access network decides the rest.
| Data centre | Distance from Fleet | Estimated round trip |
|---|---|---|
| Londonemea | 34 miles | 1–2 ms |
| Amsterdamemea | 256 miles | 6–12 ms |
| Frankfurtemea | 424 miles | 10–20 ms |
Fleet sits in England, and every one of our 24 locations costs the same — so the only thing worth optimising is which of them your users are closest to. At the medium size assumed above, that is roughly 1,333,333 requests a day crossing that link.
Ad Tech hosting in Fleet — FAQs
What size server does a Ad Tech business in Fleet, England need?
Where would the server for my Fleet, England business actually run?
Is a VPS enough for Ad Tech, or do we need a dedicated server?
Can you host bid request handling for us?
Can we start smaller and grow?
Other industries in Fleet
Same city, different workload.
Ad Tech hosting nearby
The same workload, in the nearest cities.